The Makeup Show (TMS) Beauty Shop - Washington, DC

Friday, August 9, 2019

Here's the deal y'all - I'm not sure this post is gonna be for everyone. The Makeup Show was a primarily professional focused event that brought a lot of brands and educational opportunities to the makeup artists and aestheticians of the DC area. I'm all about that, but I feel like I'm both a connoisseur and a baby professional (I let my cream/liquid stuff expire and disposed of it, but I still do special events for friends upon request). SO. All that said, if you choose to skip this and come back later for the haul post I won't blame you.

Unsurprisingly, even with all the brands, the education is where I feel like the event shined. Could the Demo Area have used some amplified sound? Yes. Should the Seminar Stage have had a TV or two? Absolutely. But even *despite* those annoyances, it was an incredible two days of seeing industry professionals to their stuff up close and personal. Outside of YouTube it's almost impossible to see people work like this, which is why I think it's the most important. Watching how an artist applies products, the shapes of their brushes, how they face different challenges, hearing them talk through their thought processes - it's all kind of irreplaceable. I still remember in the baby days of Internet Beauty and YouTube, watching Eve Pearl and learning how to apply makeup to other people. And that's still rare to find online, and even harder to be in a position to ask multiple questions while it's all happening

There were a few specific "big name" artists I especially wanted to see, and on Saturday it was Jordan Liberty. I can't say I've been following him since the actual beginning of his career, but for years now on Instagram (and sometimes YouTube) I've watched and respected both his artistry and his integrity (and of course, dedication to cleanliness). At this particular show he came as a guest of Stilazzi and was presenting/using his recently released Darkroom palette, and I still feel like watching how much he can do while being super judicious about the number of products he uses is the best part of his work.

Some additional bits and pieces I picked up from his panel:
-Keep an eye out for brushes from him sometime in February 2020 (in the meantime the Stilazzi S203 is his go to for natural brows, especially when combined with their gel liner in Smokey Quartz)
-Mix colors. The more you mix colors, the more your end result will be unique and irreplaceable, and you'll book more work.
-Work fast. The faster you work the more money you make.
-He approaches complexion work like a retoucher
-He's most proud when he puts something there (perfect skin, brows) that you don't think he was ever in the room for/had a hand in

Now as you can see from the collages I'm including here, The Makeup Show was so much more than one or two singular big names (or big names for me). Every demo/seminar included a brand owner, artist, or both, that taught something new to the crowd. I was impressed with how each one interacted and took questions while also sharing something new. Plus, each person was incredible encouraging of new makeup artists - no question was treated as beneath them or stupid, and I thought that resulted in an even more welcoming atmosphere.

(Also, on an entirely different note, I picked up and appreciated how presenters really highlighted and sold the products from brands on site. I don't think anyone was actually being sponsored, it was just a "these brands are here, I love these products" type of natural showmanship that I thought was well done but clearly focused on the brands who took the time to be there in person.)

In addition to Julia Dalton-Brush (of B3), A.J. Crimson (A.J. Crimson Beauty), Jake Aebly, Frederick Sanders, and more, one of the best attended seminars belonged to Kevin James Bennett. Definitely the most "Oprah-Like" moment of the whole show, not only did he have a handout highlighting some of his personal favorite products/techniques/recommendations, he spent the entire 90min giving away the stuff he was talking about to attendees. For being excited, for asking question, just for existing when it came to stuff he threw into the crowd - I'm not gonna lie, it was kind of hilariously and strongly reminded me of the Nordstrom Beauty Trends Show I attended years ago. I wasn't initially as familiar with Kevin, but it was clear that both his artistry and his personality were crowd favorites.

A few bits and pieces from the notes I took:
-Buy the bags and brushes that work for you (his kit was demonstrated in the MyKitCo Essential Buddy Bag)
-Brush sets are for newbies - buy multiples of the brushes you USE (use it on a model, discard it for cleaning later, pick up a new brush for a new face)
-Prefers to use a wax palette paper vs steel (two people mentioned that TSA hates the steel palettes so...)
-Skincare prep is SO IMPORTANT, but he never uses expensive skincare in his kit. In his words, "I don't care what you look like in 6-8 weeks, I care about what you look like now".
-Foundation colors in your kit should really be mandated by your market - don't feel pressure to have everything all the time
-He did a cream foundation palette with RCMA which I didn't know but I thought was cool. He included the 5 pigments that makeup up every foundation so you could customize to your heart's content.
-To set areas where makeup starts to settle (like under the eyes on more mature clients), instead of powder he'd spray a sponge with setting spray (he likes Skindinavia, original formula) and press and roll over the area
-Final tidbit: "I don't shop expensive, I don't shop cheap, I shop smart."

And on Sunday, the day belonged to Danessa Myricks. Even though she'd had a sold out hands on workshop earlier in the day, Danessa did not come to play and in 90min pulled off a full "fashion" face of makeup with - with accessories - while also talking about her history, her start in the business, how she got interested in photography, and answering crowd questions. This seminar was so well attended that not only were the seats full, people stood in the back, along the sides, AND some brave souls sat at the feet of the people in the front row.

Now I spent a lot of time just watching and listening in this seminar so I don't have as many notes to reference. I will say that I appreciated that she flat out said that she didn't always understand her camera settings, that she would just futz with things until the end result looked like her vision, and that she had a holistic vision to creating her luminous final look. It was less about concealing and more about accentuating. Working with her products in super thin layers, usually sheered out with highlighter, and buffing them in so that with the smallest amount of highly pigmented product you got an all over radiance base. Would it be that one that works in real life? No idea to be honest, though I'd like to try it (not on me. Oh no no no - not on this super oily skinned woman. On someone else).

Since I didn't take notes per se, instead I've included a few different things I remember about the look:
-Likes the Simple sheet masks for prep because they don't leave a residue
-color corrected with the Illuminating Veil in a peach shade
-highlighted using the same formula (just in different colors) under "foundation"
-mixed different Illuminating Veil shades into the Vision Cream Cover in 3 different Warm Shades (I think W4, W5, and W7) and buffed those over the skin to provide radiant coverage without any separate concealing
-likes the 0.22 brush from MyKitCo (Used it to apply moisturizer and a few other steps - she described it as a brush you could do anything with)

I reached out for questions on Facebook and Instagram, and got one from @belching_matilda -
"What was a new product you were introduced to that you hadn't heard of before but really liked?"

Answer: I think there were a few things, though I'm still forming opinions about their performance. First up were the setting powders from Kett Cosmetics. Kevin James Bennett mentioned them as being more transparent than translucent, and didn't leave a white case on the skin. Since I haven't always had the best luck with translucent powders (and the loose powder felt like silk) I'm excited to try them on me and others. Also, I think the Danessa Myricks Enlight Halo Powders are amazing. They look like glitter but feel like powder, and are also in a transparent/uncolored base, so when applied they make the skin look wet (it's amazing!). Also haven't applied to myself in full yet, but wow are they impressive to swatch.

So how do I feel about The Makeup Show in the end? I thought it was 100% worth the $40 ticket for two days, and I can't WAIT to see where it grows from here. I still feel a little stupid saying it, but I feel like this weekend reinvigorated my love for makeup in a way I haven't felt in a while. I'm really excited about what I bought, about diving in to it and experimenting with new textures and finishes. So if you're near me geographically, don't be surprised if I ask to borrow your face and thanks in advance!

flatBaroque said...

Such a great write-up! Thank you for indulging us :)

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