feeling the beat

Tuesday, November 5, 2019

So I tend not to talk about workout gear other than the fact that I buy more of it than I should, but this is an exception. I ran into the brand, Beatz Per Minute Apparel, at a fall market in Ballston, and while I was initially draw in by the colors and fun, empowering messaging, it was the story of its beginning that spoke to me most.

Beatz Per Minute was founded by a young black woman, DJ Beauty and the Beatz, and in the words of her website,

"It's a digitally based brand focused on motivating creatives and entrepreneurs to live fearlessly. Deeply influenced by hip-hop, DJ Beauty and the Beatz produced a brand that is fun, inclusive, and inspirational. Established in 2018, Beatz Per Minute Apparel absolutely loves making you feel good and pushing you into your greatness."

What's not to love there? Black Girl Magic if I ever saw it, in fun packaging that would for sure get a lot of use. I started off with the sports bra/crop top and leggings, and I think I'm freakishly excited to say they're both a little big for me in the XL. I'm ok not being strangled by my workout gear (especially because I'm primarily a yoga girl) and I think these would comfortably fit a size 14-16 woman. I just ordered assuming that the Large would be too small all over, but I'm happy to be wrong! Also, just a heads up that this is a minimal support top and it doesn't have padding. It's not see through, but the lack of nipplage in these photos should be contributed to the Nippies I'm wearing underneath.

And in case you were wondering, YES, it did take everything in me not to buy the matching sweatshirt and I still kind of regret it.

Sports Bra: Beatz Per Minute (Size XL) ~ Leggings: Beatz Per Minute (Size XL) ~ Jacket: OYSHO (Size L, Old) ~ Sneakers: Nike (Via Ross, Size 9) ~ Sunglasses: Urban Outfitters (old)

Latest Instagrams

© Good Red Herring. Design by FCD.